How to Start & Scale an Etsy Shop in 5 Easy Steps

How to Start & Scale an Etsy Shop in 5 Easy Steps


A little over 10 years ago, a website called Etsy launched as a way for artisans and craftspeople to sell their wares online. Today, Etsy has become a billion-dollar company with over 60 million unique items listed on its website. If you’ve ever considered starting an Etsy shop, now is a great time to do it! In this blog post, we’ll give you a step-by-step guide on how to start and scale an Etsy shop.

etsy logo

Step 1: Choose Your Niche

The first step in starting an Etsy shop is to choose your niche. What kind of items do you want to sell? Are you a jewelry maker? A painter? A potter? A woodworker? Once you decide on your niche, you can start creating your products. If you need help coming up with product ideas, take a look at Etsy’s Explore page or browse through the shops of your favourite makers.

Step 2: Create Your Shop

The next step is to create your shop. When you create your shop, you’ll be asked to choose a name, add some keywords (these will help people find your shop in search engines), and select the language and currency you want to use. You’ll also need to enter some basic information about yourself, such as your location and the types of payments you accept. Once you’ve created your shop, it’s time to start adding products!

Step 3: Add Products

To add products to your Etsy shop, click on the “Add listing” button and fill out the required information. You’ll need to add a title and description for each product, as well as at least one photo. You can also add tags (keywords that will help people find your products in search engines) and select which category or categories your product belongs in. Once you’ve added all the necessary information, click “Publish” and your product will be live in your shop!

Step 4: Promote Your Shop

The final step in starting an Etsy shop is promoting it! There are a number of ways to promote your shop, such as advertising on social media, participating in Etsy’s marketing programs, or even setting up a Google AdWords campaign. The most important thing is to get the word out about your new business so that people can start finding and buying your products! Additionally, consider participating in Etsy Teams or promoting your products on other online marketplaces like Amazon or eBay. As a top tip, Pinterest works wonders for new Etsy sellers. Visit our services page to learn more how we could help you grow your Pinterest account to get more outbound clicks and visits to your Etsy Store.

Step 5: Process Orders 

If customers start placing orders for your products, you’ll need to process these orders promptly and efficiently. Be sure to keep accurate records of all sales, start thinking about your accounting and tax. We would recommend once you start to see consistent sales to consider getting an accountant or using tools like Freeagent to manage your accounts yourself.

How to Market Your Etsy Shop To Attract New Customers

There are a variety of ways to market an Etsy shop, here are a few strategies you can use:

  1. Utilize SEO: Optimizing your listings for search engines can help increase visibility for your products. Be sure to use relevant keywords in your titles, tags, and descriptions. Use good quality images on your listing as well.
  2. Use Social Media: Share your shop and products on social media platforms like Facebook, Instagram, Pinterest, and Twitter. This can help you connect with potential customers, build a following, and drive traffic to your shop.
  3. Running ads: Consider running ads on social media platforms or Google Adwords. This can help you reach a wider audience and drive more traffic to your shop.
  4. Influencer Marketing: Reach out to influencers in your niche and see if they would be interested in promoting your products. This can be a great way to reach new audiences and generate sales.
  5. Guest blogging and content creation: Create content and pitch it to other websites in your niche. This can help build your brand and drive traffic back to your shop.
  6. Email Marketing: Build an email list and send regular newsletters to your customers. This is a great way to keep your customers informed about new products, sales, and promotions.
  7. Create a website: Create your own website for your shop in addition to your Etsy shop, this way you can drive additional traffic to your shop and increase brand awareness.
  8. Networking: Attend local craft fairs and events, This can help you connect with other small business owners and potential customers in your area.

Remember, it is important to consistently market your shop and products, so it’s essential to have a marketing plan in place. Be consistent in your marketing efforts and have a clear message that you are trying to convey to your audience. Test what works for you and continue to improve your strategies over time.

How Much Money Can I Make From My Etsy Store

It’s difficult to estimate exactly how much money you can make on an Etsy store, as it can depend on a variety of factors such as the products you’re selling, your target market, and your marketing efforts. However, some successful Etsy sellers report making thousands of dollars per month.

Etsy takes a percentage of each sale as a transaction fee, and also charge a listing fee, that is currently 20 cents per item. This means that the amount of money you’ll take home will be less than the amount you sell your products for. However, it is possible to make a profit if you price your products appropriately and market them effectively.

Additionally, other factors could influence how much money you can make, such as the level of competition in your niche, the demand for the products you’re selling, and the quality of your product listings.

That being said, it’s important to remember that the process of building a successful Etsy shop takes time, effort and patience. It may take several months or even longer to start seeing significant sales, but with the right approach, you can build a successful business on the platform.

It’s a good idea to create a budget and sales forecast, consider your fixed costs (like materials, shipping, and tools), and try to estimate your variable costs (like listing and transaction fees, marketing expenses). This will give you a good idea of how much you need to sell in order to turn a profit and also helps you to plan for the future.


Starting an Etsy shop is a great way to make some extra money or even turn it into a full-time business! By following the steps outlined in this blog post, you can create and launch your own successful Etsy shop in no time. So what are you waiting for? Get started today![/vc_column_text][/vc_column][/vc_row]

How to Start & Scale an Etsy Shop in 5 Easy Steps

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