Moneyfarm is one of the many, relatively new, robo adviser investing platforms on the market, providing digital financial advice using complex algorithms. This furnishes casual investors with the opportunity to grow their wealth with minimal human intervention, and therefore at a fraction of the cost of a traditional financial advisor.
The originally Italian-based company branched out into the UK in early 2016 and is authorised and regulated by the Financial Conduct Authority. They’re also backed by the Financial Services Compensation Scheme meaning that anything you invest with them up to £85,000 is protected..
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