Social media platforms like Facebook, Twitter, and Instagram, make creating and posting content for a potential audience of billions, almost effortless. Before social media’s rise in popularity, businesses would gain customers through traditional advertising techniques.
With traditional advertising, you have to know how to brand your business, letting your customers know what your company is about, and everything that goes with it. This allows consumers to see how it is different from your competitors. Using social media is no different from traditional advertising techniques in that it is a direct reflection of your business and what it can do for your customers.